GEO Hub
Get recommended by AI
Practical, no-nonsense guides on Generative Engine Optimization — how AI engines decide what to recommend, and how to earn your spot honestly.
What Is GEO (Generative Engine Optimization)?
Generative Engine Optimization (GEO) is the discipline of getting your brand surfaced, recommended, and cited by AI answer engines like ChatGPT, Perplexity, and Gemini. It's becoming as important as SEO because more buyers now ask an AI instead of scrolling search results.
8 min readHow to Get Your Brand Recommended by ChatGPT
Getting ChatGPT to recommend you comes down to three things: being genuinely well-regarded across the web ChatGPT learns from and retrieves, structuring your content so the model can extract clear claims, and tracking which questions you do and don't show up for. This playbook walks through each.
9 min readGEO vs SEO: What's the Difference?
SEO optimizes for ranking in a list of links a human chooses from; GEO optimizes for being named inside a single AI-generated answer. They share roots in authority and trust but differ in surface, measurement, and success criteria — and most brands now need both.
8 min readHow to Show Up in Google AI Overviews
Google AI Overviews summarize answers from sources it trusts and quotes. To show up, publish clear, well-structured, genuinely useful pages that directly answer real questions, then monitor which queries cite you over time.
8 min readHow to Track Your Brand in AI Answers
To track AI brand visibility, define the prompts your buyers actually ask, run them across the major AI engines on a regular cadence, and measure share of voice, citations, and competitor comparisons rather than one-off spot checks.
9 min readBest AI Visibility & GEO Tracking Tools (2026)
GEO tracking tools measure whether AI engines recommend your brand. When choosing one, weigh engine coverage, tracking frequency, the depth of analysis and content support, pricing, and a firm commitment to ethical, non-manipulative methods.
9 min readWant to see where your brand stands across 8 AI engines?
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